Why “Nano” is a special

True to their words, Tatas have delivered what many bigger and established players in the automobile industry termed as an unviable idea. Only they can see business sense in acquiring brands like Jaguar, Land rover and starting Nano. Something like “World’s local company”. Great going Tatas!!
So how good is our lakh rupee car? Based on the first look, it is better than nearest rivals who are all priced much-much higher. Needless to say it will be interesting thing to see it’s progress in the Indian market vis-à-vis Maruti.
More than the business, the bigger impact will be on society, public services and environment. Tatas have made it possible for lower middle class to buy a car. And I mean ‘buy’ only, because the cost of fuel is going to create bigger problem maintaining it. On positive side, I hope people will demand better roads, parking facilities and exercise a better traffic discipline. Some of the western newspapers are wondering whether we have the required road infrastructure to handle so many automobiles. No we have not, but I am sure the mass pressure would at least highlight this need.
Many intellectuals are suddenly worried about the pollution it is going to add. Well.. gentlemen, your private vehicles were already doing that. Let ‘not so fortunate’ people also enjoy a ride. Meanwhile you can help us better by suggesting and innovating reliable public transport and clean alternative fuels.
Till then let’s enjoy bustling Indian Roads.